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Marketing

Marketing

Gary M. Armstrong
A Marketing Plan for Life

A Marketing Plan for Life

Robert Michael Fried
Shoe Dog

Shoe Dog

Phil Knight
A Social Strategy

A Social Strategy

Mikolaj Jan Piskorski
University of Nike

University of Nike

Joshua Hunt
Marketing Rebellion

Marketing Rebellion

Mark W Schaefer
Implementing for Results

Implementing for Results

Sandra S. Nelson
PICMET

PICMET

Dundar F. Kocaoglu
Who s Afraid of Niketown

Who s Afraid of Niketown

Friedrich von Borries
A Strategic Plan

A Strategic Plan

Ross Mueller
Playing to Win

Playing to Win

Alan G. Lafley
Strategic Management

Strategic Management

Arthur A. Thompson


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