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Brand Stretch

Brand Stretch

David Taylor
Brand Equity   Advertising

Brand Equity Advertising

David A. Aaker
Contemporary Brand Management

Contemporary Brand Management

Johny K. Johansson
Brand Portfolio Strategy

Brand Portfolio Strategy

David A. Aaker
Brand Meaning

Brand Meaning

Mark Batey
Branding and Brand Equity

Branding and Brand Equity

Kevin Lane Keller
Brand Admiration

Brand Admiration

C. Whan Park
Advertising

Advertising

Tony Yeshin
Leveraging Mobile Media

Leveraging Mobile Media

Valerie Feldmann
Kapferer on Luxury

Kapferer on Luxury

Jean-Noël Kapferer
Focus

Focus

Al Ries


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