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Brand Failures

Brand Failures

Matt Haig
Brand Immortality

Brand Immortality

Hamish Pringle
Business

Business

William Pride
Creating Powerful Brands

Creating Powerful Brands

Leslie de Chernatony
 Re inventing the Brand

Re inventing the Brand

Jean-Noël Kapferer
Brand Stretch

Brand Stretch

David Taylor
Brand Meaning

Brand Meaning

Mark Batey
Consumer Behaviour

Consumer Behaviour

Leon Schiffman
Branding TV

Branding TV

Walter McDowell
Power of Branding

Power of Branding

Dr Vincent Wee & Vivien Wee
Global Brand Strategy

Global Brand Strategy

Sicco Van Gelder


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